Improve Productivity, Competitiveness and Profitability playing, it's possible?.

Motivate, Involve, Activate spontaneously, it's possible?.

Yes, Playing seriously. Howoo?

Well, with the use of 'gameplay' mechanics applied in the company, is the base. For a change, we have baptized it with a couple of words:

Gamification and Serious games

The Madrid City Council, from its innovation area («The INNOVA Cathedral«), Has organized a event's audience to bring these ideas closer to companies. The possibilities it offers are very interesting, so that's where we went!

Serious thing,  s i n   d u d a

Where? To the Vaguada Innovation Center, a peculiar space located next to the La Vaguada Shopping Center, at the service of all. Tight, yes. The organization wisely chose to accommodate all stakeholders versus limiting access. Thankful sardine;).

And with webcasting («streaming«)! Thanks to the people of @Econred.

The day was divided into two different parts, the first dedicated to capturing the actual and current potential of gamification. Very good presentations, clear and resounding examples:

• Principles of gamification. Ricardo Acosta placeholder image (mr roboto)
• How to seduce your consumer by playing. Ax Pro case. white frames (gestation)
• Gamification in Digital Education. Jose Carlos Cepero (NextStudio)
• Gamification techniques in education. Andres Burnett (uSpeak)
• Gamification in the company: Reaching goals while playing. Carlos Rivera (MAD Ideas Software)
• Gamification in the banking sector. Jaime Bisbal (one-e BBVA)

Ricardo opened fire, shaking minds mercilessly (no pause). Clear ideas, at the sprint. Although the supporting presentation of «Mr. Roboto»;), It loses a lot« without a bug », so we have to wait for the video to be published on @Econred. I especially liked the explanation on why these techniques work.

«We are social beings, we like challenges (with controlled risk) and the possibility of winning prizes. "

Left us a couple of recommendations very good initiations:

1. The initiative "The speed camera lottery". I will only say that I wish it came to Spain.
   (run, with money from speeding tickets, a lottery among good drivers)
2. A book: "Reality Is Broken: Why Games Make Us Better and How They Can Change the World»
   (with a push, a reader who has loved)

and a Value scale crystalline: 1.- Status, 2.- Access, 3.- Power, 4.- Things.

“If you can't offer status to your users, give them things that allow them to buy status. Example: the Keteke case of Movistar. Being part of the network did not imply any status, it did not offer other things. "

Now, white frames made it very clear that there is a practical application, systematic and profitable in the consumer market. Excellent work with the products of Ax PRO.

Although interesting aspects were explained relating Gamification and education, in this article I am going to stick to more business-like cases (please). Yes, Andrés, I know that you are a company (with a prominent product in languages). I have not lost your literary recommendation: "Gamefication by design«.

Entering the field of examples, Carlos Rivera He explained some of the work they have developed, such as the application to coordinate sales teams in SAP ("Lead in one" with a golfer theme) and Jaime Bisbal He detailed us the success achieved with BBVA Game, energizing your web clients through challenges and rewards. This success has encouraged them to try to improve internal practices and something is cooking related to the reservation of rooms. A challenge. Attentive to the BBVA Innovation Center !

To top it off, a Roundtable with all the speakers. Unanimous agreement. This is one clear line of development and innovation for companies. Be careful, you have to know how to read:

• Development line == work, investment, effort.
• Innovation == risk, new markets, new business models.

Another way to assess the event itself is through its impact on social media. In this sense, a detailed analysis of the session 'Gamification' created with Tweet Category.

In summary:
Motivating, involving and activating our clients and / or employees
we will get
improve our competitiveness, productivity and, ultimately, profitability.
Any problem? Any reason not to apply it?

The second part, dedicated to "Serious games: video games for training" will be discussed in a next article.
Stay tuned for your screens!

Extra extra!
It is now available "Gamification and serious games (II): video games for training»