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DATA FOR MEDIA: The value of data for the Media in the digital age

June 14th, 2023 / 9:00 am - 1:00 pm


The value of data for the Media in the digital age

Today, the exploitation of data in the media sector is key to increase revenue, grow the customer base and maximize profitability. The main challenge is to capture and exploit all this information in a simple and profitable way, with the right strategy and tools, as well as integrate and unify all the divergent data sources that are used, to boost decision-making.

If this is your case, and you are interested in knowing how to exploit the insights of your audience, and how to take advantage of all this information to improve profitability, S2i and Panel invite you to join us the next June 14th and know the value of data for the Media in the digital age.

In this workshop, we will talk about the world of data exploitation and try to solve some of the problems that the sector currently faces. We will count with sector experts, talk about experiences and real use cases, and we will encourage you to participate in "think tank" mode to get the most out of the day.

We'll show a real Dashboard for Media use case, designed to analyze audience behavior, optimize prices for ad space, track post reports and marketing campaigns, or analyze programming data in real time.

In addition, you will have the opportunity to know the solution Domo, a cloud-based, low-code data application SaaS platform that enables process and visualize data, make decisions, automate processes and collaborate on the information obtained. In the middle section, Domo For example, it allows merging the data to see how consumers interact with the content, obtain real-time indicators to manage profitability, optimize programmatic advertising, retain the audience thanks to the extraction of key coverage and frequency indicators, and automate reports. Its clients include important communication companies from all over the world.

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    Panel Sistemas
    Josefa Valcárcel street, nº 9
    28027 Madrid

    9:00 to 9:35 a.m.

    Registration and welcome coffee.

    9:35 to 9:50 a.m.

    The media business facing the data challenge, by Pepe Cerezo (Digital Strategy Specialist and Director of Evoca Media) 

    9:50 to 10:05 a.m.

    Data analysis in the Media sector, by Nicolás Lamas (CEO of S2i)

    10:05 to 10:30 a.m.

    Dashboard for Media - Practical demo

    10:30 to 10:45 a.m.

    Presentation of Domo platform, architecture and connectors with media sector.

    10:45 to 11:30 a.m.

    Roundtable meeting, use cases and real experiences.

    11: 30 to 13: 00 pm

    Brunch and Networking.


    June 14, 2023
    9: 00 am - 1: 00 pm
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    Panel Sistemas
    Josefa Valcarcel 9
    Madrid, Madrid 28027 Spain


    Panel Sistemas
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